Senior Digital Marketing Manager

Dianne Yoemann

Professional Summary

Senior Digital Marketing Manager with over 10 years of experience driving data-driven digital strategies, multi-channel campaign management, and marketing automation. Proven expertise in SEO/SEM, email marketing, social media, and analytics to generate qualified leads and optimize acquisition costs. Skilled in project management and cross-functional leadership across B2B and B2C markets.

Work Experience

Content & SEO Manager (Contract) at VisitorsCoverage Inc.

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Designed and executed a high-impact SEO roadmap aligned with travel demand trends, achieving double-digit growth in organic visibility. Created 20+ long-form authority articles targeting high-value search clusters, driving traffic and brand recall. Enhanced engagement via segmented email content and buyer-journey alignment. Reallocated SEO investment using ROI tracking, boosting keyword performance efficiency.

Sr. Content Manager & Content Designer at HT Media Ltd.

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Built HT Media’s first integrated SEO and content strategy, increasing organic traffic 10% MoM to 150K+ visitors. Relaunched 50+ landing pages and 25 case studies, strengthening lead-generation performance. Enhanced crawlability and site health through technical SEO and Core Web Vitals improvements. Established repeatable keyword and content frameworks for ongoing performance management.

Content Marketing Manager at Jitterbit

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Increased MQLs by optimizing SaaS content around enterprise automation and API keywords. Partnered with global marketing teams to align SEO and thought-leadership initiatives with demand-generation goals. Utilized marketing automation tools to nurture leads and track campaign effectiveness.

Content Marketing Manager at Springboard India

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Generated 5,000+ leads through SEO-driven content and gated resources. Reduced CAC by 90% via segmented nurture sequences and optimized copy. Improved SERP rankings by 25% for competitive education keywords.

Communications Lead at Paytm Money

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Drove 60% organic traffic growth in six months through data-driven financial content. Built keyword clusters around “investing” and “mutual funds,” increasing engagement and dwell time.

Marketing Communications Associate at Scripbox

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Contributed to AUM growth from $11M to $100M by scaling SEO-aligned financial education content. Enhanced brand trust through consistent tone, UX writing, and performance monitoring.

Education

MBA in Media Management

Cardiff University

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Graduate Diploma in Media & Communication

Amity University

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BA (Hons.) in English Studies

Christ University

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Skills

Technical Skills

  • SEO Strategy
  • Content Architecture
  • Technical SEO Optimization
  • Keyword Research & Funnel Mapping
  • Conversion Copywriting
  • A/B Testing & Analytics Reporting
  • Marketing Automation
  • Multi-Channel Campaign Management

Soft Skills

  • Cross-Functional Leadership
  • Strategic Thinking
  • Data-Driven Decision Making
  • Team Collaboration
  • Project Management
Score
85/100
Work Experience
83/100
Header
90/100
Skills
85/100
Certifications
0/100
Projects
70/100
Education
75/100
Profile
88/100
Add relevant certifications to validate expertise and improve ATS keyword matches.
Use consistent date formatting and clarify any future-dated work experience to avoid ATS confusion.
Break down dense work experience descriptions into bullet points for enhanced readability.
Expand project descriptions with more detail and measurable outcomes.
Include a professional summary or objective in the header for immediate recruiter impact.
Strong quantifiable achievements demonstrating significant organic growth and lead generation.
Comprehensive SEO and content strategy expertise across multiple industries including SaaS, FinTech, and EdTech.
Proven leadership in multi-region campaign management and cross-functional team collaboration.
Advanced use of analytics and automation tools to optimize content performance and ROI.

Work Experience

83%
Work experience is detailed with strong action verbs and quantifiable results, which improves ATS keyword matching and recruiter interest.
Use consistent date formatting and clarify future dates (e.g., 'Jun 2025 - Aug 2025' appears to be future dated and may confuse ATS).
Consider breaking down dense paragraphs into bullet points for better readability.
Include company descriptions or industry sectors briefly to contextualize roles.

Header

90%
Header includes clear full name, professional headline, and contact details which are ATS-friendly.
Add a professional summary or objective in the header area to improve immediate recruiter impact.

Skills

85%
Skills section is well categorized into hard skills, soft skills, and tools, which benefits ATS parsing.
Add proficiency levels or years of experience for key skills to provide more depth.
Consider integrating more industry-specific keywords like 'content marketing strategy' or 'SEO audit' for optimization.

Certifications

0%
Section missing - adding relevant SEO, content marketing, or analytics certifications would strengthen credibility and ATS ranking.

Projects

70%
Projects are relevant and show impact but are limited in number and detail.
Expand descriptions with measurable outcomes and technologies used.
Clarify project timelines and roles to enhance credibility and ATS keyword matches.
Consider adding more projects or integrating project highlights within work experience.

Education

75%
Education entries include degrees, institutions, and dates but lack formatting consistency (e.g., use consistent date formats).
Add relevant coursework or academic achievements to strengthen the section.
Including GPA or honors where applicable (some noted as Cum Laude) is good but could be standardized.
Consider placing education after summary or skills to prioritize work experience.

Profile

88%
Profile summary is concise, keyword-rich, and industry-specific, enhancing ATS and recruiter appeal.
Consider adding a few quantifiable achievements directly in the summary for stronger impact.
Profile highlights effectively showcase key accomplishments and skills.