Data-Driven Digital Marketing Specialist | Entry-Level
Raj Mehra
Professional Summary
Analytical and creative Digital Marketing Specialist with a strong foundation in accounting and a Graduate Diploma in Marketing from Concordia University. Skilled in PPC campaigns, SEO, SEM, CRM, and e-commerce marketing. Experienced in leveraging data-driven strategies to optimize digital campaigns and improve client engagement.
Work Experience
Digital Marketing Intern at PeakView Agency
-
• Designed and optimized PPC campaigns on Google Ads and Facebook achieving an average 4% CTR, surpassing industry benchmarks. • Supported SEO audits and developed content strategies that improved client website rankings. • Automated email marketing workflows using Mailchimp, increasing open rates and customer engagement.
Assistant Accountant at HDFC Bank
-
• Managed client portfolios and financial transactions with accuracy. • Developed analytical skills and a passion for branding and marketing through side projects, leading to a career pivot.
Education
Bachelor of Commerce in Accounting
Delhi University
-
Graduate Diploma in Marketing
Concordia University
-
Skills
Technical Skills
- Google Ads
- Meta Ads
- SEO & SEM
- Keyword Research
- Email Marketing Automation
- CRM Tools (ActiveCampaign, Mailchimp)
- E-commerce Platforms (Shopify, WooCommerce)
- Data Analytics
Soft Skills
- Analytical Thinking
- Creativity
- Communication
- Problem-Solving
Certifications
Google Digital Garage Certification
Meta Blueprint Certification
Meta