Data-Driven Digital Marketing Specialist | Entry-Level

Raj Mehra

Professional Summary

Analytical and creative Digital Marketing Specialist with a strong foundation in accounting and a Graduate Diploma in Marketing from Concordia University. Skilled in PPC campaigns, SEO, SEM, CRM, and e-commerce marketing. Experienced in leveraging data-driven strategies to optimize digital campaigns and improve client engagement.

Work Experience

Digital Marketing Intern at PeakView Agency

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• Designed and optimized PPC campaigns on Google Ads and Facebook achieving an average 4% CTR, surpassing industry benchmarks. • Supported SEO audits and developed content strategies that improved client website rankings. • Automated email marketing workflows using Mailchimp, increasing open rates and customer engagement.

Assistant Accountant at HDFC Bank

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• Managed client portfolios and financial transactions with accuracy. • Developed analytical skills and a passion for branding and marketing through side projects, leading to a career pivot.

Education

Bachelor of Commerce in Accounting

Delhi University

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Graduate Diploma in Marketing

Concordia University

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Skills

Technical Skills

  • Google Ads
  • Meta Ads
  • SEO & SEM
  • Keyword Research
  • Email Marketing Automation
  • CRM Tools (ActiveCampaign, Mailchimp)
  • E-commerce Platforms (Shopify, WooCommerce)
  • Data Analytics

Soft Skills

  • Analytical Thinking
  • Creativity
  • Communication
  • Problem-Solving

Certifications

Google Digital Garage Certification

Google

Meta Blueprint Certification

Meta

Score
82/100
Work Experience
75/100
Education
75/100
Skills
85/100
Certifications
80/100
Header
85/100
Projects
70/100
Profile
80/100
Add specific dates and consistent formatting for all work experiences and projects to improve timeline clarity.
Include more quantifiable achievements and detailed descriptions in work experience and projects.
Enhance the profile summary and highlights with targeted keywords and a clear objective statement.
Group skills into categories to improve ATS keyword recognition and recruiter scanning.
Expand education section with relevant coursework, honors, or GPA if strong.
Strong foundation in both accounting and digital marketing, enabling data-driven decision making.
Proven ability to design and optimize digital campaigns with measurable success metrics.
Experience with a wide range of digital marketing tools and platforms.
Certifications from reputable organizations enhance professional credibility.

Work Experience

75%
Descriptions include measurable results (e.g., 4% CTR) which strengthen impact and appeal.
Use consistent bullet formatting and action verbs to enhance readability and ATS parsing.
Expand on responsibilities at HDFC Bank to better connect accounting experience with marketing skills or transferable competencies.
Include exact months and years consistently for all roles to improve timeline clarity.

Education

75%
Education section provides relevant degrees with clear dates and fields of study.
Add any academic honors, relevant coursework, or projects to strengthen this section.
Include GPA if it is a strong point or add certifications related to education to increase ATS keyword hits.

Skills

85%
Good mix of hard skills, soft skills, and tools relevant to digital marketing roles.
Consider grouping skills by categories (e.g., Digital Advertising, Analytics, CRM) to improve ATS keyword detection and recruiter scanning.

Certifications

80%
Certifications from recognized authorities like Google and Meta add credibility and ATS value.
Include dates awarded to show recency and currency of certifications.
Add any additional relevant certifications or training to further boost this section.

Header

85%
Header includes full name, professional headline, and contact information which are ATS-friendly.
Consider adding a professional email domain or LinkedIn URL as a clickable link to improve ATS parsing.

Projects

70%
Projects demonstrate practical application of marketing skills with measurable outcomes.
Provide dates or timeframes for projects to establish chronology and relevance.
Expand descriptions to include specific tools or strategies used to enhance ATS keyword matching.
Use bullet points for clarity and consistency with other sections.

Profile

80%
Summary clearly highlights relevant skills and educational background, which helps both ATS and recruiters understand the candidate's focus.
Profile highlights are well structured but could be enhanced by quantifying achievements or including more industry-specific keywords.
Add a brief objective statement tailored to specific job roles to improve clarity of career goals.