Certified Digital Marketing Specialist | SEO & Paid Media Expert | B.Com Marketing

Amaka Ibe

Professional Summary

Certified digital marketing specialist with a global perspective and proven success in SEO, paid media, and content strategy. Skilled in leveraging data analytics and creative campaigns to boost brand engagement and growth across diverse markets.

Work Experience

Digital Marketing Coordinator at Loop Digital Agency

-

• Managed multi-platform content calendars, increasing social media engagement by 45%. • Launched Google Ads and Meta campaigns achieving a 3.5x return on ad spend (ROAS). • Developed keyword-optimized landing pages and blogs, boosting organic traffic by 28%. • Created GA4 dashboards to monitor and analyze campaign performance.

Content & SEO Specialist at Freelance Marketing Support

-

• Provided SEO, blog strategy, and email marketing services for startups and nonprofits. • Increased organic leads for a skincare eCommerce client by 60%. • Supported a Nigerian fashion YouTube channel with 300K+ subscribers by planning Shorts, crafting optimized titles/descriptions, and advising on thumbnails, resulting in a 25% boost in engagement and views.

Marketing Assistant at TrendMax Digital

-

• Supported advertising campaigns and content creation for fashion and fintech clients. • Created social media posts and landing pages, tracked campaign results using Excel and Google Sheets. • Assisted in planning promotions via WhatsApp groups and local micro-influencers.

Education

Bachelor of Commerce in Marketing

Ryerson University

-

Skills

Technical Skills

  • Search Engine Optimization (SEO)
  • Google Ads (Search & Display)
  • Google Analytics 4 & Data Studio
  • Content Creation (Blogs, Social Media, Video Scripts)
  • YouTube Channel Management
  • Email Marketing (Mailchimp, Klaviyo)
  • CRM & Automation (HubSpot, Zoho CRM)
  • Meta Business Manager (Facebook/Instagram Ads)
  • Keyword Research
  • A/B Testing
  • Performance Reporting

Soft Skills

  • Strategic Planning
  • Analytical Thinking
  • Creative Problem Solving
  • Cross-Cultural Communication
  • Time Management

Certifications

Google Ads Search Certification

Google

Google Analytics 4 Certification

Google

HubSpot Inbound Marketing Certification

HubSpot

Digital Marketing Specialization

University of Illinois via Coursera

Meta Certified Digital Marketing Associate

Meta

ChatGPT for Marketing Professionals

Coursera

Score
85/100
Certifications
85/100
Projects
0/100
Work Experience
82/100
Header
90/100
Skills
90/100
Profile
88/100
Education
70/100
Add a projects section showcasing specific marketing campaigns or initiatives to demonstrate hands-on experience.
Include dates awarded for certifications to improve ATS parsing and recruiter trust.
Enhance education section with start dates, GPA (if strong), and relevant coursework or projects.
Standardize date formats across work experience for consistency and readability.
Incorporate additional industry-specific keywords such as 'campaign management', 'digital advertising', and 'conversion optimization' to boost ATS keyword matching.
Strong quantification of achievements across work experience, demonstrating clear impact.
Comprehensive skill set covering both technical tools and soft skills relevant to digital marketing.
Certifications from reputable sources that validate professional expertise.
Clear and concise professional summary with global market experience.

Certifications

85%
Certifications are relevant, current, and from recognized authorities, which strengthens credibility.
Including dates awarded would improve ATS parsing and recruiter confidence.
Consider highlighting certifications in the summary or skills section to reinforce expertise.

Projects

0%
Section missing

Work Experience

82%
Work experience is well detailed with clear job titles, companies, dates, and bullet points describing achievements with metrics.
Descriptions use action verbs and quantify results, which is beneficial for both ATS and hiring managers.
To further enhance, add more specific tools or platforms used per role to align better with ATS keyword searches.
Ensure consistent date formatting (e.g., use either 'Month Year' or 'MM/YYYY') for improved readability.

Header

90%
Header includes full name, professional headline with key specialties, and clear contact information including email, phone, and LinkedIn URL.
Consider adding a professional summary or objective statement directly in the header area to immediately capture ATS and recruiter attention.

Skills

90%
Skills section is comprehensive, listing hard skills, soft skills, and tools separately, which helps ATS parsing and recruiter scanning.
Includes relevant digital marketing tools and platforms, showing technical proficiency.
Consider adding proficiency levels (e.g., advanced, intermediate) for skills to provide more context.

Profile

88%
Summary is concise and includes relevant keywords such as SEO, paid media, content strategy, and data analytics which enhance ATS scanning.
Profile highlights provide quantifiable achievements that demonstrate impact, which is excellent for recruiters.
To improve, consider integrating a few more industry-specific keywords like 'campaign management' or 'digital advertising' to increase keyword density.

Education

70%
Education section includes degree, institution, field of study, and graduation year, which meets basic requirements.
Lacks start date, GPA, and any honors or relevant coursework that could strengthen this section.
Adding relevant academic projects or marketing-related coursework could boost ATS relevance and recruiter interest.