Sales Development Representative with a proven ability to drive pipeline

John Smith

Professional Summary

Experienced SDR with a strong background in outbound sales, prospecting, and qualified pipeline generation. Skilled in building effective outreach strategies, handling objections, and collaborating with Account Executives to improve conversion. Confident communicator with a consistent record of exceeding targets and contributing to high-performing sales teams. Proficient in Salesforce, ZoomInfo, SalesLoft, and other modern sales tools.

Work Experience

SDR Manager at Attentive

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Led SDR team focused on outbound prospecting and demo booking. Delivered training sessions on objection handling and message improvement. Partnered with AEs to lift meeting quality and improve lead handover. Used performance metrics to identify gaps and coach SDRs to improve.

SDR Manager at NinjaOne

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Promoted after delivering strong results as Team Lead; accountable for SDR performance and reporting. Built pipeline using consistent outreach strategies and performance tracking. Mentored new SDRs and helped scale outbound efforts across the region.

Sales Development Team Lead at NinjaOne

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Ran daily SDR operations, consistently exceeded booking goals. Designed onboarding flow and structured outreach cadences. Acted as main point of contact between SDRs and AEs to support pipeline growth.

Sales Development Representative at NinjaOne

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Sourced and qualified leads that contributed over $1.1 million in ARR. Recognised for high performance, collaboration, and proactive approach. Set the pace for outreach activity and demo bookings.

New Car Sales Consultant (2IC) at Parramatta Nissan

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Delivered strong sales results and supported junior team members. Guided customers through the full sales process, including upselling and negotiation.

Sales Manager at Ringydingz

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Managed retail sales and trained new staff in customer engagement. Lifted store revenue through upselling and service improvements.

Education

Bachelor’s Degree in Civil Engineering

University of New South Wales (UNSW)

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Skills

Technical Skills

  • Outbound Sales
  • Prospecting
  • Lead Qualification
  • Sales Coaching
  • Pipeline Generation
  • Cold Outreach
  • Objection Handling

Soft Skills

  • Clear and persuasive communication
  • Energetic
  • Goal-oriented
  • Team player
  • Responds well to feedback
Score
85/100
Skills
80/100
Projects
0/100
Certifications
0/100
Header
85/100
Education
70/100
Work Experience
82/100
Profile
88/100
Add certifications relevant to sales or sales management to strengthen credibility and keyword optimization.
Include quantifiable metrics in work experience to highlight impact (e.g., percentage improvements, team size managed).
Enhance education section with dates consistency, relevant coursework, or academic achievements.
Add a projects section if applicable to showcase specific sales campaigns or initiatives led.
Format LinkedIn URL properly with full hyperlink to improve ATS and recruiter usability.
Clear career progression from SDR to managerial roles demonstrating leadership and expertise.
Quantifiable achievements such as delivering $1.1M ARR through qualified leads.
Strong proficiency with modern sales tools like Salesforce, ZoomInfo, and SalesLoft.
Demonstrated coaching and mentoring skills that improve team performance.

Skills

80%
Skills section covers a good mix of hard skills, soft skills, and tools relevant to sales development roles.
Consider grouping skills under clear subheadings or using bullet points for better readability and ATS parsing.
Add more keywords related to sales methodologies (e.g., MEDDIC, SPIN Selling) if applicable to improve keyword coverage.

Projects

0%
Section missing

Certifications

0%
Section missing

Header

85%
Header includes essential contact information and professional headline, which helps ATS and recruiters quickly identify the candidate's role.
Consider adding a direct URL with https:// prefix for LinkedIn to improve ATS parsing and recruiter access.

Education

70%
Education section includes degree and institution but lacks dates formatting consistency and any academic achievements or relevant coursework.
Adding GPA (if strong) or relevant projects could improve this section's impact.
Consider adding brief descriptions if education is relevant to the sales or business domain.

Work Experience

82%
Work experience is detailed with clear progression from SDR to management roles, demonstrating leadership and impact.
Descriptions include relevant sales metrics and responsibilities but could benefit from more quantifiable achievements (e.g., % increase in team performance).
Use consistent formatting for dates and add more action verbs to emphasize impact, such as 'accelerated', 'optimized', or 'streamlined'.

Profile

88%
Strong summary with clear demonstration of skills, achievements, and relevant tools, which aligns well with sales roles.
Profile highlights and strengths are well-articulated, showcasing quantifiable results and leadership progression.
To further optimize, incorporate more industry-specific keywords like 'pipeline management' and 'CRM optimization' to enhance ATS keyword matching.
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