Digital Marketing Specialist | Content Creator | Data-Driven Campaign Manager

Chloe MacDonald

Professional Summary

Creative and analytical Digital Marketing Specialist with 3 years of experience driving brand growth through data-driven campaigns, engaging content, and targeted email marketing. Skilled in managing multi-channel digital strategies, optimizing performance metrics, and creating compelling social media content that boosts audience engagement.

Work Experience

Digital Marketing Associate at Capital Creators Marketing

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Managed digital marketing campaigns for over 12 clients across diverse industries, increasing engagement and conversions. Crafted and scheduled multi-channel content including email campaigns, blog posts, and paid ads. Produced Instagram Reels and TikTok videos that boosted impressions by 60%. Delivered weekly KPI reports utilizing Google Analytics and Data Studio to optimize campaign performance.

Student Media Contributor at The Charlatan (Carleton University)

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Created social media content and news updates for campus publications, enhancing reader engagement. Supported digital publishing workflows and analyzed online engagement metrics to improve content reach.

Education

Bachelor of Arts in Communication & Media Studies

Carleton University

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Skills

Technical Skills

  • Campaign Planning
  • Email Marketing (Mailchimp, Klaviyo)
  • Paid Social & Display Advertising
  • Content Creation
  • Video Editing (Canva, Adobe Premiere Pro)
  • A/B Testing
  • Google Analytics
  • Data Studio Reporting

Soft Skills

  • Creative Thinking
  • Analytical Skills
  • Communication
  • Time Management
  • Collaboration

Certifications

Meta Blueprint Digital Marketing Certificate

Meta

Google Analytics Certified

Google

ChatGPT in Digital Marketing

Udemy

Score
85/100
Certifications
80/100
Header
90/100
Profile
88/100
Projects
0/100
Education
75/100
Skills
87/100
Work Experience
82/100
Add a Projects section to showcase key marketing campaigns or content creation examples.
Standardize formatting in work experience with bullet points and consistent verb tenses.
Include dates for certifications to improve ATS parsing and recruiter confidence.
Expand education section with relevant coursework or academic achievements.
Incorporate more industry-specific keywords and tools directly within work experience descriptions.
Strong use of quantifiable metrics to demonstrate impact in digital marketing roles.
Diverse skill set combining campaign management, content creation, and data analysis.
Relevant and recognized industry certifications enhancing professional credibility.
Clear and concise professional summary that aligns with job target.

Certifications

80%
Certifications are relevant and recognized in the digital marketing industry, enhancing credibility.
Add dates awarded to improve completeness and ATS parsing.
Consider adding brief descriptions or linking certifications to specific skills or accomplishments.

Header

90%
Header includes full name, professional headline with relevant keywords, location, and contact info which is ATS friendly.
Consider adding a phone number format without special characters for better ATS parsing, e.g., 6135554567.

Profile

88%
Summary is concise, keyword-rich, and clearly outlines experience and skills relevant to digital marketing roles.
Profile highlights and strengths sections effectively emphasize key achievements and capabilities.
Including measurable achievements in the summary (e.g., 'increased social media impressions by 60%') improves recruiter appeal.

Projects

0%
Section missing.

Education

75%
Education section includes degree, institution, and dates, which meets basic ATS requirements.
Adding relevant coursework, honors, or academic projects related to marketing could strengthen this section.
Including GPA if strong, or relevant academic achievements, would add value.

Skills

87%
Comprehensive list of hard skills, soft skills, and tools relevant to digital marketing, enhancing ATS keyword matching.
Consider grouping skills by category with clear headers (e.g., Technical Skills, Marketing Tools) for better clarity.
Add proficiency levels or years of experience for key skills to give more context.

Work Experience

82%
Work descriptions include quantifiable metrics (e.g., 60% increase in impressions), which strengthens impact.
Use consistent bullet points for each responsibility to improve readability for both ATS and humans.
Expand on tools and technologies used in each role to improve keyword density, e.g., explicitly mention platforms like Facebook Ads Manager in job descriptions.