Senior Digital Marketing Strategist | Growth & Demand Generation Expert

Kapil Singh

Professional Summary

Accomplished Digital Marketing Strategist with 7 years of experience driving measurable growth for startups through data-driven SEO, SEM, paid media, and content strategies. Proven leader in building scalable marketing operations and optimizing customer acquisition with strong analytical skills and marketing automation expertise. Currently advancing marketing knowledge through Northwestern University coursework.

Work Experience

Marketing Lead at BrightStack AI

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Built and executed multi-channel demand generation campaigns increasing MQLs by 145% within 12 months. Managed $350k annual ad budget across Google, Meta, and LinkedIn, reducing CAC by 28% through creative optimization and retargeting. Established scalable marketing operations using HubSpot to automate lead nurturing and reporting. Partnered with product teams to launch 3 major feature releases with targeted go-to-market strategies. Mentored a team of 3 marketers and managed collaborations with freelancers and agencies.

Growth Marketing Manager at ShopNimble

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Designed and implemented SEO/SEM strategies that increased organic traffic by 220% and improved lead conversion by 32%. Oversaw influencer partnerships and UGC-driven TikTok campaigns with 1.5M+ views. Launched lifecycle email campaigns boosting customer retention by 19%. Conducted data analysis to optimize conversion funnels, improving checkout conversion rates from 1.9% to 3.1%.

Digital Marketing Specialist at MedLink Health

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Managed B2B lead generation campaigns targeting healthcare professionals, achieving 35% year-over-year growth in inbound leads. Led Google Ads campaigns with CTRs consistently above industry benchmarks. Produced whitepapers, case studies, and webinars supporting sales enablement efforts.

Marketing Associate at Startup Collective

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Supported five early-stage startups with social media, website optimization, and ad campaigns. Created dashboards in Google Analytics to track campaign ROI and customer acquisition trends. Developed content calendars and coordinated PR/blog efforts to increase brand awareness.

Education

Master’s Coursework in Integrated Marketing Communications

Northwestern University

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Bachelor of Arts in Communication

University of Illinois at Chicago

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Skills

Technical Skills

  • Growth Marketing
  • Demand Generation
  • SEO
  • SEM
  • Paid Media (Google Ads, Meta, LinkedIn)
  • Marketing Automation (HubSpot, Marketo, Mailchimp)
  • Google Analytics (GA4)
  • Conversion Optimization
  • Content Strategy
  • A/B Testing

Soft Skills

  • Leadership
  • Cross-functional Collaboration
  • Analytical Thinking
  • Communication
  • Mentorship

Certifications

Google Ads Search & Display Certified

Google

HubSpot Inbound Marketing Certified

HubSpot

Meta Blueprint Certified

Meta

ATS Score
85/100
Projects
0/100
Education
75/100
Header
90/100
Certifications
80/100
Skills
90/100
Profile
88/100
Work Experience
87/100
Add a dedicated projects section with examples of key marketing campaigns or initiatives to showcase hands-on expertise.
Consistently format dates across all sections in month-year format for clarity and ATS parsing.
Include more industry-specific keywords such as 'customer acquisition,' 'marketing analytics,' 'lifecycle marketing,' and 'retargeting' to enhance keyword optimization.
Use bullet points in work experience descriptions for easier readability and ATS parsing.
Add award dates and brief descriptions for certifications to provide context and improve credibility.
Quantifiable achievements with strong metrics demonstrating impact in marketing campaigns.
Comprehensive skill set covering hard skills, soft skills, and relevant marketing tools.
Leadership and mentorship experience highlighted across multiple roles.
Continuous education through advanced coursework supporting career growth.

Projects

0%
Section missing

Education

75%
Includes relevant degrees with institutions and dates, supporting candidate credibility.
Master’s coursework is ongoing and clearly stated, showing commitment to continuous learning.
Could improve by adding GPA if strong, relevant coursework highlights, or any academic honors to enhance recruiter interest.
Formatting dates consistently (month-year) for all entries would improve clarity.

Header

90%
Header includes full name, professional headline, contact email, phone, and LinkedIn URL, which supports ATS parsing and recruiter access.
Consider adding a complete mailing address or at least city and state consistently formatted to enhance location-based searches.

Certifications

80%
Relevant certifications from recognized authorities (Google, HubSpot, Meta) included, which boosts ATS keyword matching and recruiter confidence.
Could improve by adding award dates and brief descriptions of certification relevance or skills gained.
Consider listing certifications in reverse chronological order.

Skills

90%
Comprehensive list of hard, soft skills, and tools relevant to digital marketing, enhancing keyword optimization for ATS.
Skills are well categorized, which helps both ATS and recruiters quickly identify core competencies.
Could further improve by prioritizing skills based on job descriptions and adding industry-specific jargon like 'customer acquisition,' 'lead nurturing,' or 'marketing analytics'.

Profile

88%
Strong, concise summary with quantifiable achievements and relevant marketing skills that align with the target roles.
Profile highlights and strengths sections clearly emphasize key competencies and leadership, improving recruiter appeal.
Consider integrating a short objective statement or a headline summary to reinforce career goals for ATS keyword alignment.

Work Experience

87%
Descriptions include strong use of metrics (e.g., MQL increase by 145%, CAC reduction by 28%) which improves impact and ATS keyword density.
Job titles and company names are clear and consistent, aiding ATS parsing and recruiter understanding.
Could improve by adding specific dates in month-year format consistently for all roles and including more keywords related to marketing technologies and methodologies.
Consider bullet formatting for easier scanning and clearer separation of achievements.
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