Growth-Focused Digital Marketing

Kapil Singh

Professional Summary

Digital Marketing Professional with 7 years of experience driving startup growth through paid acquisition and marketing automation. Proven success in scaling users, reducing costs, and leading impactful campaigns in competitive markets.

Work Experience

Marketing Lead at BrightStack AI

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Increased MQLs by 145% through multi-channel demand generation. Reduced CAC by 28% while managing a $350k ad budget. Built automated lead nurture flows in HubSpot, led a 3-person team, and launched go-to-market strategies for 3 product features.

Growth Marketing Manager at ShopNimble

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Boosted organic traffic by 220% and improved conversions by 32% through targeted SEO and SEM campaigns. Managed TikTok influencer marketing campaigns achieving over 1.5 million views. Launched email marketing campaigns that increased customer retention by 19%.

Digital Marketing Specialist at MedLink Health

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Led B2B lead generation initiatives contributing to 35% year-over-year growth. Executed targeted digital marketing campaigns to increase brand awareness and lead quality.

Marketing Associate at Startup Collective

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Supported early-stage startups with SEO, paid advertising, and content marketing strategies to enhance online presence and user acquisition.

Education

Master's Coursework in Integrated Marketing Communications

Northwestern University

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Bachelor of Arts in Communication

University of Illinois at Chicago

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Skills

Technical Skills

  • Growth Marketing
  • Paid Advertising
  • SEO/SEM
  • Google Analytics 4 (GA4)
  • Content Strategy
  • Marketing Automation (HubSpot)

Soft Skills

  • Analytical Thinking
  • Team Leadership
  • Communication
  • Problem Solving

Certifications

Google Ads Certification

Google

HubSpot Inbound Certification

HubSpot

Meta Blueprint Certification

Meta

ATS Score
85/100
Skills
80/100
Profile
88/100
Header
90/100
Projects
0/100
Education
70/100
Work Experience
85/100
Certifications
75/100
Add dates and consistent formatting to education entries to improve ATS parsing and recruiter clarity.
Format work experience descriptions with bullet points for better readability and ATS scanning.
Include dates awarded for certifications to enhance credibility and relevance.
Expand skills section with additional relevant keywords and proficiency levels.
Consider adding a projects section to showcase specific campaigns or initiatives with outcomes.
Strong quantifiable achievements in work experience demonstrating impact on growth and cost reduction.
Clear expertise in digital marketing tools and platforms, including HubSpot and GA4.
Balanced combination of hard and soft skills with leadership experience.
Professional summary and profile highlights are concise and well-aligned with marketing roles.

Skills

80%
Skills section clearly differentiates hard skills, soft skills, and tools, which is helpful for ATS parsing.
Consider adding proficiency levels or years of experience for each skill to provide more context.
Incorporate additional relevant keywords like 'conversion rate optimization' or 'customer acquisition' to broaden search matches.

Profile

88%
Summary is concise and highlights relevant experience with quantifiable achievements, improving ATS keyword matching.
Profile highlights effectively emphasize core competencies; consider integrating some keywords from job descriptions for further optimization.

Header

90%
Header includes key contact information and a professional headline, which is good for ATS and recruiter visibility.
Consider adding a personal website or portfolio link if available to enhance online presence.

Projects

0%
Section missing

Education

70%
Education section lists relevant degrees and institutions but lacks dates for some entries, which can reduce ATS effectiveness.
Clarify the status of ongoing coursework and consider adding any notable academic achievements or relevant coursework.
Use consistent date formatting and include graduation years where possible.

Work Experience

85%
Work experience includes strong quantifiable metrics that demonstrate impact, which is highly valuable for both ATS and recruiters.
Job descriptions are clear but could benefit from more consistent formatting, such as bullet points, to improve readability.
Including specific technologies and methodologies used in each role can further strengthen ATS keyword hits.

Certifications

75%
Certifications are relevant and from reputable sources, which strengthens professional credibility.
Add dates awarded to provide recency context, which can be important for ATS and recruiters.
Consider listing certifications in a consistent format with issuing authority and credential ID if applicable.
    Growth-Focused Digital Marketing | Kapil Singh | Resume Template | Yotru